Lurbel commits to the durability of its socks and launches its +A technology. This is a new fitting system based on an innovative composition and implementation of elastic yarn in the double cuffs of the socks. The +A system will be used throughout the entire current Lurbel range with double cuff, from the Premium Bmax range to its Performance range in the running and trail models: H2 short ankle, H3 ankle and H4 mid-length, through the AW2019/2020 collection.
With this optimisation, the brand seeks to take a step further in the durability, quality and fit of the sock against natural wear and tear from usage and avoiding a premature loss of elasticity in the elastane of the double cuff socks, one of the first signs of natural deterioration in a sock.
Leaders in hosiery
With this upgrade, Lurbel renews its commitment to the quality, durability and resistance of its socks, not only through the development of new textile technologies, but also through the structures and finishes of each garment. At Lurbel’s R+D department, they describe this optimisation as “a renewal of Lurbel’s commitment to a responsible and reasonable sale along with a quality product committed to the durability and confidence that comes with over 25 years of experience in the manufacture of sports socks”.
+A will be incorporated into some of the Spanish brand’s most sold models such as the Bmax Distance and Performance Competition running socks, the bestseller in trail running, Bmax Desafío, the H4 Performance Non-stop sock or the hiking and trail running hybrid sock, Bmax Track, among other models.